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Cancer Time for a Reality Check was held on Friday 26th October 2007
You can view the Forum by clicking on the link below
http://esomediaforum.webcasting.it/
The following article on the Media Forum appeared in Cancer World magazine, issue 22.
Our responsibility, our choices ESO invites the media to a reality check on cancer
Anna Wagstaff
Further information
As part of its 25th anniversary celebrations the European School of Oncology (ESO) organised a unique event on 26th October, that gave journalists the opportunity to question leading researchers, clinicians, patient advocates and industry leaders about how they intend to meet the key challenges in cancer care today.
Media Forum Programme
The Forum included four sessions:
Have we lost the plot in our quest to find cancer cures?
Is rationing expensive cancer drugs the answer to spiralling health care spending?
Are we rewarding mediocrity while penalising real innovation in cancer research?
Can tumour gene profiling live up to expectations?
Each session was moderated by internationally-renowned journalists including:
Jonathan Alter, Senior editor, Newsweek, US
Sarah Boseley, Health editor, The Guardian, UK
Istvan Palugyai, Editor, Nepszabadsag, HR and President of the European Union Science Journalists' Associations
Paul Benkimoun, Health correspondent, Le Monde, FR
Invited experts briefly presented their perspective on the topic under discussion and then all the panellists took questions from the audience. Speakers included:
Franco Cavalli, Co-chairman of ESO Scientific Committee
Alexander Eggermont, Head of surgical oncology, Eramus University Medical Center - Daniel den Hoed Cancer Center, NL
Lynn Faulds Wood, President, European Cancer Patient Coalition, UK
Silvio Garattini, Pharmacologist, Mario Negri Pharmacology Research Institute, IT
John Ioannidis, University of Ioannina, GR
Harpal Kumar, Chief executive, Cancer Research UK
Clifton Leaf, Journalist and cancer advocate, US
Scott Lippman, M.D, The University of Texas M.D Anderson Cancer Center, US
Larry Norton, Memorial Sloan-Kettering, US
Bob Pinedo, Director, Vrije Universiteit medical centre, NL
Dinesh Purandare, Vice President and Head of Oncology Centre of Excellence, GlaxoSmithKline, UK
Mike Richarads, National Cancer Director for England, UK
Umberto Veronesi, European Institute of Oncology, IT
Brent Vose, Vice President and Head of Oncology, AstraZeneca, UK
This event was open to journalists from a broad range of media including consumer, financial and scientific publications.
e-ESO.net
Online educational resources Including e-grandrounds, weekly online meetings in collaboration with Nature Reviews Clinical Oncology - CME accredited!
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